Last modified: 18 June 2018
These policies apply to this Platform ("Platform") Properties ("Properties"), Content ("Content") and Services ("Services") created, maintained, and offered by ReallyCool Technologies, LLC ("ReallyCool Technologies") through online Platform Properties including FoodTruckYP.com, FoodTentYP.com, FaireTentYP.com, FaireTruckYP.com, FTYP.co, and subdomains connected to these domains.
In some cases your use of the Platform will be by way of a user account ("Account") which will be associated with your email address and other Personal Identifying Information ("PII"). We keep the amount of PII we collect and store to a minimum, and you are able to audit and remove this information at any time.
In many cases, your use of the Platform may be as an anonymous web user or consumer by other means, in which case we may not associate your access to our Services and Content with any PII. Some data is still collected and some cookies may be stored in your web browser as an anonymous user.
This Platform is designed primarily to promote and benefit our subscription customers ("Customers"). We also work with hosts ("Host") and organizers ("Organizer") to coordinate some parts of various types of events ("Events") with our Customers. Together all of these entities ("Entities") are entitled to record-keeping and statistical reporting from the overall operation of the Platform as it impacts their respective concerns. In the case of aggregate reporting, individual PII is not shared with our Customers. In cases where personal information is shared, it will be in specific scenarios described below.
This is important; we hope you will take time to read it carefully.
There are many different ways you can use our Platform – to search for and share information, to communicate with other people or to create new content. When you share information with us, for example by creating an Account, we can make those services even better.
In addition to serving our Customers, and Hosts, and Organizers, we use Account information to show you where to find mobile vendors you already patronize, to find new mobile vendors that may be appealing, to enable you to invite mobile vendors to participate in your own events, to help you connect with mobile vendors or to make sharing with others quicker and easier. As you use our Platform and Services, we want you to be clear how we are using information and the ways in which you can protect your privacy.
- What information we collect and why we collect it.
- How we use that information.
- The choices we offer, including how to access and update information.
We have tried to keep it as simple as possible, but if you are not familiar with terms like cookies, IP addresses, pixel tags and browsers, then read about these key terms first. Your privacy matters to ReallyCool Technologies, so if you have any questions or concerns about how we handle your privacy, please contact us at firstname.lastname@example.org.
Information We Collect
We collect information to provide better Services to all of our users – from which language you speak, to which vendors you will find most interesting, the events that matter to you, or when your selected locations can be associated with mobile vendors you might enjoy visiting.
Information we collect directly
For example, some of our Services require you to sign up for an Account. When you do, we’ll ask for personal information, like your name, email address, social media links, and other information to associate with your account. If you want to take full advantage of the sharing features we offer, we might also ask you to create a publicly visible Platform Profile, which may include your name and photo.
If you use the Platform and Services to Organize or to Host an Event, or if you collaborate with a Mobile Vendor as part of the Event logistics process or in administering the operations and logistics of one or several Events, we collect and store information about the Event and the Entities involved. Your personal Account information is associated with transactions before, during, and after each Event for transaction history and audit purposes.
All of the Services on the public-facing Platform may be used without a personal Account.
From your use of our services
We collect information about the Services that you use and how you use them, such as when you search for mobile vendors or events. This information includes:
Using third-party services such as Google Universal Analytics, we collect device-specific information such as your hardware model, operating system version, unique device identifiers, and mobile network information. We may associate your device identifiers as needed for debugging the Platform.
When you use our Services or view content provided on our Platform, we automatically collect and store certain information in server logs. This includes:
- Details concerning how you used our service, such as your search queries
- Internet protocol (IP) address
- System event information such as crashes, system activity, hardware settings, browser type, browser language, the date and time of your request and referral URL.
- Cookies that may uniquely identify your browser or your Account
- Location information to the extent that you provide it
NOTE: Our Platform is deployed on Amazon Web Services infrastructure and uses Elastic Load Balancer features, including IP address proxying. Your IP address is accessible internally but in general is not logged unless there is a specific need to track criminial activity such as hacking attempts, automated system abuse, and similar. The traffic logging features of the Elastic Load Balancer are not enabled.
When you use our Platform or Services, we may collect and process information about your actual location. We use various technologies to determine location, including IP address, GPS, and other sensors that may, for example, provide us with information on nearby devices, Wi-Fi access points and cell towers. Because our services are offered through your web browser, access to location information is not continuous and is generally obtained when you submit your location specifically.
We may collect and store information (including personal information) locally on your device using mechanisms such as browser web storage (including HTML 5) and application data caches.
Cookies and similar technologies
We and our partners use various technologies to collect and store information when you visit our Platform, and this may include using cookies or similar technologies to identify your browser or device. We also use these technologies to collect and store information when you interact with services we offer to our partners, such as advertising services or features that may appear on other sites. We use the Google Universal Analytics product to help our users, their businesses, and our developers analyze the traffic to our Platform.
Information we collect when you are signed in to our Platform may be associated with your Account. When information is associated with your Account, we treat it as personal information.
We do not associate Personal Identifying Information with any web URLs that may be tracked using Google Universal Analytics or similar services, or AddThis or similar social sharing services.
If you have created a personal Account, you may choose to participate in one or more Platform Loyalty Programs associated with Events and Entities using our Platform. In this case, individual transactions and associated data, including time, location, and a transaction value, as well as transaction history, will be shared with the related Entities to enable their use of the Loyalty Program. In exchange, participation in a Loyalty Program will yield some promotional benefit, including but not limited to discounts on goods or services, special access to events, goods, or services, or some other benefits.
It is not necessary to share Personal Identifying Information with our Customers as part of a Loyalty Program. Our Customers would see a unique user identifyer but not name, email address, or other PII.
How we use information we collect
We use the information we collect from all of our Services to provide, maintain, protect and improve them, to develop new Services, and to protect our Platform and our users. We also use this information to offer you tailored content – like giving you more relevant search results for nearby and interesting mobile Vendors and Events.
We may use the name you provide for your Account across all of the Services we offer. In addition, we may replace past names associated with your Account so that you are represented consistently across all of our Services. If other users already have knowledge of your email address, or other information that identifies you, we may show them your publicly visible Account information, such as your name and photo.
If you have an Account, we may display your Account name, Account photo, and actions you take on our Platform or in our Services.
When you contact our support services, we may keep a record of your communication to help solve any issues you might be facing. We may use your email address to inform you about our services, such as letting you know about upcoming changes or improvements.
We may process your personal information on a server located outside the country where you live.
Transparency and Choice
People have different privacy concerns. Our goal is to be clear about what information we collect, so that you can make meaningful choices about how it is used. If you have any questions about specific uses of or collection and storage of your personal information, please contact ReallyCool Technologies via the Platform contact webpage.
Accessing and updating your personal information
Whenever you use our Services, we aim to provide you with access to your personal information. If that information is wrong, we strive to give you ways to update it quickly or to delete it – unless we have to keep that information for legitimate business or legal purposes. When updating your personal information, we may ask you to verify your identity before we can act on your request.
We may reject requests that are unreasonably repetitive, require disproportionate technical effort (for example, developing a new system or fundamentally changing an existing practice), risk the privacy of others, or would be extremely impractical (for instance, requests concerning information residing on backup systems).
Where we can provide information access and correction, we will do so for free, except where it would require a disproportionate effort. We aim to maintain our services in a manner that protects information from accidental or malicious destruction. Because of this, after you delete information from our services, we may not immediately delete residual copies from our active servers and may not remove information from our backup systems.
Information we share
We do not share personal information with external companies, organizations and individuals unless one of the following circumstances applies:
With your consent
We will share personal information with external companies, organizations or individuals when we have your consent to do so. We require opt-in consent for the sharing of any sensitive personal information.
Creation of a personal Account and storing associated Location information implies consent to share aggregate location information with Entites using our Platform. This enables our Customers to make informed decisions about operating Locations to benefit their own business.
Creation of a personal Account and participating in one or more Loyalty Programs implies consent to share specific transaction information with specific Entities based on the specific Loyalty Program. This may include the transaction value, the location and time of the transaction, and a history of transactions associated with that Loyalty Program.
For external processing
For legal reasons
We will share personal information with external companies, organizations or individuals if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to:
- meet any applicable law, regulation, legal process or enforceable governmental request
- enforce applicable Terms of Service, including investigation of potential violations
- detect, prevent, or otherwise address fraud, security or technical issues
- protect against harm to the rights, property or safety of our users or the public as required or permitted by law
- We may share non-personally identifiable information publicly and with our partners – like publishers, advertisers or connected sites. For example, we may share information publicly to show trends about the general use of our services
If the Platform changes ownership or business structure
We work hard to protect our Platform and our users from unauthorized access to or unauthorized alteration, disclosure or destruction of information we hold. In particular:
- We encrypt our services using SSL
- We may offer you two step verification when you access your Account
- We review our information collection, storage and processing practices, including physical security measures, to guard against unauthorized access to systems
- We restrict access to personal information to ReallyCool Technologies employees, contractors and agents who need to know that information in order to process it for us, and who are subject to strict contractual confidentiality obligations and may be disciplined or terminated if they fail to meet these obligations.
Compliance and cooperation with regulatory authorities
|18 Jun 2018||First published for Beta use|